Count down world cup 2010

With 99 days to go until the 2010 World Cup kicks off, a people-inspired online ad contest called Get Wildly Creative About South Africa is launching as part of a major branding initiative being hosted by South Africa.

It is our job to promote things like this, so this is exactly what the post is about, becasue we love South Africa and we love football. All things added up - this need a little promotion.

The project has been undertaken by the Chief Marketing Officer (CMO) Council in conjunction with the International Marketing Council (IMC) of South Africa, which is responsible for defining and shaping Brand South Africa’s image throughout the world.

The Get Wildly Creative About South Africa ad contest will be hosted on Zooppa.com – a user driven advertising platform that will leverage viral communications, online conversations, blog postings and cyber chatter to generate interest and participation in this inventive country branding program targeted at the world’s 1.7 billion Internet users.

The contest challenges participants to produce fresh and evocative messages about a country that has gone from tragedy to triumph in less than two decades. Contest entry information and a creative brief, providing background on the contest assignment and links to South African resources, are available at the Zooppa.com contest website.

Cash and prizes, including trip packages will be awarded to the top submissions within each category including Best Print Campaign, Best Online Banner Campaign, and Best Video Segment or Commercial. These will be donated by SA Tourism, in-country partners, and creative technology solution providers. Winning entrants will have their work showcased globally to the CMO Council’s 5,000 members who control more than $150 billion in annual marketing spend and recognized at a special IMC-hosted reception in New York City, the world’s media centre and creative hub.

“We’re looking for inspired messaging and out-of-the-box advertising executions that capture and convey the essence, attributes and qualities of Brand South Africa,” noted Donovan Neale-May, the executive director of the CMO Council, who pointed to the country’s growing tourism, trade and economic development success.

“With the world's eyes upon it as host of the 2010 FIFA World Cup, South Africa is seeking to establish itself as a competitive and relevant nation brand,” added Paul Bannister, CEO of the International Marketing Council of South Africa. “We’re excited about the potential for social media channels to generate greater discourse and narrative about our brand from people who have experienced or researched our special place in the world.”

So, do you think you have what it takes? Interested in entering a competition where you can win tickets, trips to New York and probably lots of beer and fine food? The important links are below.

Brand South Africa
CMO Council
Zoopa: Competition Website

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